Seven points to remember to ignite your SEO – There have been a plenty of talks on web regarding Search Engine Optimization. How to do effective SEO has been came across as a trendy topic of 2016.If the things you follow in SEO has been done correctly,you will be at top of Google ;else your site may be penalized that may decay your ranking in Google.
Today, I am disclosing the 7 important rules that a Search Engine Optimizer needs to possess. There are rare chances of webmasters who follow all the 7 rules but neither of these can be skipped in 2017 to maintain ranking on first page of Google. To obtain all the skills mentioned here, put all your efforts and time.
The 7 rules that I personally believe should be possessed are explained below. Let’s have a look on it.
1. Professional yet Attractive Web Design
Designers make eye-catchy designs with complex animations and flash hoping to attract their audience onto their sites. This is the most common mistake done by designers; actually it leads to decrease your site’s chances to rank higher in Google rating. The whole money, you have spent on designing and building the website, would be drained since nobody will reach to it.
Reason being is Google‘s spiderbots crawl your site first to review and rank in Google. They use very complex algorithms for ranking a website. Some of the techniques of the designers are not acceptable by crawler and they exit right away from your site without bothering about to rank it.
Built an optimized and Google friendly website with a professional design to make it worthy and easy-to-discover in Google .
2. Optimized HTML Code
The second most important skill is using optimized HTML code. The actual HTML code should be Google and Spider-friendly. This skill takes a lot of time and experience to develop a spider-friendly website. Every part of the HTML code should be well optimized. You need to keep an eye on the algorithm updates also to calculate how high your website will rank in Google.
Chunks of codes are added and removed while updating the site but every time you need to monitor the growth of rank. You will face high struggle to get your website in high ranking if you lack in understanding that how spiderbots work.
3. Rich Quality and Copyrighted Content will help
Enrich your website with quality and unique content. Spiderbots love unique content rich websites. Fill your website with well constructed text. Some people try to fool bots by stuffing their content with keywords. Spiderbots are not easy to fool around, it will penalize your website and will degrade site’s ranking.
I recommend everyone to copyright your website with high quality content. Impress your audience first by your content. Websites are made for humans; not only for spiderbots.
4. Online Marketing of your website or Brand
The most important skill of SEO is Online Marketing for our product and services which we actually are doing. As off now, online marketing has been proved as very important part for enhancing business online. The key here is to enable your website easily searchable by your customers. It will lead to better business opportunities. Marketing Skills require a brief introduction and knowledge of the business, what they actually trying to sell and an understanding of what search results are given.
5. Built Bug Free and Error less Website
The next important rule is Building an Error and Bug free website. A single error in an URL will lead to Page Not Found error to website’s visitors, which results in a bad impact of website. Spiderbots do not crawl an erroneous webpage. We have recently discovered a very complex HTML validator tool that picks and flags any error in HTML, even from SEO companies.
It really takes time. Some designers and developers make changes to web pages daily and expect that they can track growth in web page ranking on next day. We suggest to our clients, run a small campaign for 6 months on the website and wait for true judgment of effective work on it.
7. IT Skills
The last but not the least skill is an deep understanding of skills that how the search engine and algorithms work. People who have knowledge of detailed system of search engine optimization will come with a natural feeling for how spiderbot will crawl the web page , what they will search for and what tables they make. This skill is not easy to acquire, since it takes years of experience in Digital Marketing and SEO.